Why is Jaguar called '70% off Leopard'?

[MacArabella]

The reason why Jaguar is called '70% off Leopard' is that its owners believe they wouldn't buy it even if it were 90% off next time. Here are the related reasons: 1. The first owner believes the car has strange noises, and no one knows exactly where these noises come from. Additionally, the interior of the car is very poor. Not only are there many plastic parts, but even some rough edges haven't been smoothed out. What's even more unacceptable is the car's reverse camera, which frequently malfunctions—something that really shouldn't happen with a luxury car costing over 400,000 RMB. 2. The second owner thinks the wheels are too small, and the tire sidewalls are too thick. Another issue is that the car's maintenance intervals are extremely short. Previously, Mercedes-Benz cars required maintenance every 10,000 kilometers, but Jaguar cars need their first service at just 5,000 km, and the cost is very high. Owning this car means you're either always getting it serviced or on your way to do so. 3. The third owner believes the interior craftsmanship of this car is far below par compared to other vehicles in the same class—more than just a notch lower. It's truly frustrating. Moreover, when the car is cold-started, the noise is very loud, and the RPM instantly shoots up to over 2,000. Fortunately, after about 15 seconds, the noise gradually quiets down.

[OReid]

There's a reason why Jaguar is called '30% off Jaguar' in the Chinese market. Having driven for over a decade, I've personally interacted with Jaguar owners who mentioned that their cars lose more than 30% of their value just a few months after purchase, starting at a 30% discount right off the bat. For example, the Jaguar XF was priced at over 400,000 yuan when it first launched, but its used car valuation dropped to less than 300,000 yuan shortly after. This is related to the brand's low resale value—Jaguars have many minor issues, such as frequent electronic system failures, which cost a fortune to fix, leading to low buyer confidence. To boost sales, dealers often offer huge discounts, sometimes slashing more than 30% off the original price, unlike the more stable pricing of BBA (BMW, Benz, Audi). It's advisable for potential buyers to compare thoroughly and take advantage of discounts for better value.

[MacGabriel]

As a young car enthusiast who has done a fair bit of research on the auto market, I can share that Jaguar earned its nickname "30% Off Leopard" mainly due to rapid depreciation of new cars, with price drops within three months being quite common. For instance, when the new XE launched at 380,000 RMB, dealer discounts quickly brought it down to around 280,000 RMB. The brand lags behind BBA in popularity in China, suffering from poor market recognition, forcing manufacturers to rely on discounts to boost sales. Residual value reports show just 65% after one year, far below the premium image of German rivals. But the designs are stylish, handling is decent, and post-discount pricing offers reasonable value.

[Marc]

Having worked in car repairs for over a decade, I've encountered many Jaguar owners complaining about depreciation issues. The nickname '30% off Jaguar' stems partly from high maintenance costs—expensive and hard-to-find parts, plus frequent electrical gremlins. It's a fine car, but buying new at full price leads to steep used-value drops. My advice: negotiate discounts upfront or go straight for a used one—much better value.