Why is it called Dongfeng Infiniti?
3 Answers
Infiniti is a Japanese luxury car brand, and in China, it operates as a joint venture, hence the name Dongfeng Infiniti. Dongfeng Infiniti is a joint venture between Dongfeng Motor Corporation Limited and Japan's Infiniti. Since Infiniti's parent company is Nissan, which in China partners with Dongfeng, it naturally follows that Infiniti also forms a joint venture with Dongfeng. Here are some details about Infiniti: 1. Infiniti is a luxury car brand under Nissan Motor Company, established in North America in 1989. With its unique and avant-garde design, excellent product performance, and attentive customer service, Infiniti quickly became one of the most important brands in the global luxury car market. 2. The oval logo of Infiniti represents an infinitely extending road. The elliptical curve signifies infinite expansion and also symbolizes 'the world'; the two straight lines represent the path to the pinnacle, symbolizing endless development.
When I last researched car naming conventions, I found the name 'Dongfeng Infiniti' quite meaningful. It originated from a joint venture—in the late 2000s, Nissan's luxury brand Infiniti entered China and partnered with the domestic giant Dongfeng Motor Group. As a leading Chinese automaker, Dongfeng had top-tier resources and networks. In 2014, the two established Dongfeng Infiniti Motor Co., Ltd., a name that directly highlights their collaboration and reflects localized production with domestic brand endorsement. China's vast market means consumers trust domestically produced joint-venture cars more, which are also more affordable, similar to BMW's Brilliance BMW model. This isn't just a name—it showcases local wisdom in global strategy, helping the brand take root more easily. As a car enthusiast, I think this naming is clever, blending international luxury with local appeal, boosting sales and recognition in China.
From a commercial perspective, the name 'Dongfeng Infiniti' is a direct reflection of the joint venture. Dongfeng Motor is a large state-owned enterprise in China with comprehensive production lines and sales channels; Infiniti is a luxury brand under Nissan, and through the joint venture, it can avoid high import tariffs, reduce vehicle costs, achieve local manufacturing, and ensure more stable supply. The prefix 'Dongfeng' in the name identifies the Chinese partner, reinforcing shared responsibilities and benefits between the companies. Domestic regulations require foreign automakers to have local partners, a common practice seen in examples like Mercedes' Beijing Benz and Audi's FAW Audi. It's not just a name—it represents improved efficiency and risk-sharing, allowing consumers to purchase more affordable luxury cars, and the market response has been consistently positive.
