Why is it called a 4S store for cars?
2 Answers
4S store is the abbreviation for Automobile Sales Service 4S store (Automobile-Sales-Servicshop-4S). The following is the relevant introduction about 4S stores: Introduction to 4S stores: It is a car sales enterprise that integrates four functions in one: vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), and information feedback (Survey). Construction and role of 4S stores: Automobile 4S franchise stores are invested and built by dealers according to the standards set by the automobile manufacturers. The stores have unified designs both inside and outside, with huge investments, often amounting to tens of millions, luxurious and grand, and comfortable environments. They can only sell a single brand of cars specially authorized by the manufacturers, providing customers with lower prices, more professional technical support, and more in-depth after-sales services.
The term '4S shop' is quite interesting. When I accompanied my friend to buy a car last time, I specifically asked the salesperson. The four S's actually stand for the abbreviations of four English words. The first S is Sale, referring to the showroom where cars are sold; the second S is Service, indicating the maintenance and repair workshop; the third S is Spare part, referring to the original parts warehouse; the fourth S is Survey, meaning the information feedback center where customer opinions are collected and sent to the manufacturer. Originally, it was a dealer certification standard set by car manufacturers, but later it became an industry-wide term. The advantage of this model is that it ensures service quality, but the maintenance costs are indeed higher than those of ordinary repair shops.
