Why is it called a 4S store?
1 Answers
4S stands for the initials of four English words. These four English words starting with S represent the following meanings: Sale (vehicle sales), Sparepart (parts supply), Service (after-sales service), and Survey (information feedback). 4S business model: 4S describes an integrated automotive business model combining vehicle sales, parts supply, after-sales service, and information feedback. It is authorized and established by automobile manufacturers. A 4S store is a 'four-in-one' specialty sales store, integrating vehicle sales, parts supply, after-sales service, and information feedback, emphasizing a comprehensive, standardized, and manufacturer-controlled service system. Four-in-one service: This service model includes vehicle sales (Sale), parts supply (Sparepart), after-sales service (Service), and information feedback (Survey). 4S refers to an automotive service enterprise integrating these four functions, essentially being an acronym of these four English words. Although China's automotive industry history isn't as long as developed countries', the evolution of service models has basically followed the same path, which is also an abbreviation of over a century of foreign automotive industry history. Regarding dealership construction, foreign dealerships are generally less luxurious than Chinese ones, with relatively modest hardware facilities and investment scale not necessarily larger than domestic ones. However, foreign dealerships excel in management and service quality, being meticulous in every detail. Situations like only allowing exterior viewing without cabin access would never occur, and some even have their own test drive tracks.
