Why is Geely so successful?
2 Answers
Geely's development path is completely different from other major domestic independent brands. Geely relies on acquisitions and then feeds back into its own brand. The real technology still belongs to others, as Geely itself does not possess much proprietary technology. Among domestic independent brands, Geely is the best at leveraging capital power. More details about Geely are as follows: 1. Introduction 1: Zhejiang Geely Holding Group Co., Ltd. is the only private passenger car manufacturing and operating enterprise among China's top 10 automotive industry players. Established in 1986, after 20 years of construction and development, it has achieved remarkable results in automobiles, motorcycles, automotive engines, transmissions, automotive electronics, and auto parts. 2. Introduction 2: For four consecutive years, it has been ranked among China's top 500 enterprises and was recognized as "the fastest-growing and best-performing enterprise in China's automotive industry over the past 50 years." It has entered the top 10 in China's automotive industry. On December 23, 2009, it successfully acquired 100% of Volvo Cars. In 2012, it was listed in the Fortune Global 500, becoming one of the five Chinese private enterprises to make the list for the first time. 3. Introduction 3: By 2013, Geely had nine production bases in Cixi, Linhai, Ningbo Beilun, Shanghai, Xiangtan, Jinan, Chengdu, etc., with a total capacity of 600,000 units. On the eve of the 2014 Beijing Auto Show, Geely announced a new brand strategy, phasing out the existing Gleagle, Emgrand, and Englon brands, consolidating under one Geely brand with a new logo.
I previously studied Geely's rise to prominence and found they excel at resource integration. After acquiring Volvo, they not only learned Europe's stringent automotive manufacturing standards but also shared their supply chain management expertise with Volvo in return. Now, brands like Lynk & Co and Zeekr can deliver a 500,000 RMB quality feel in 300,000 RMB vehicles, thanks to comprehensive upgrades in chassis tuning and manufacturing processes. Recently, I test drove their Thor hybrid model – the perfect balance between fuel efficiency and performance, which stems from a decade of quiet R&D dedication.
