Why is Emgrand called Geely Merrie?
2 Answers
When the country had not yet liberalized automobile manufacturing, it was difficult for Geely to obtain permits at that time, and without approval, they could not manufacture cars. Later, the company managed to obtain one, but all vehicle models were registered under the name Merrie. Introduction to the Emgrand brand: Emgrand is one of the three sub-brands under Geely Auto, primarily selling higher-end models independently developed by Geely Auto. Emgrand advocates for "excellence, stability, and prestige" as its brand proposition, representing Geely Auto's development direction in safety, energy efficiency, and environmental protection. It both inherits and breaks through the traditions of Geely Auto. Its logo design is noble and elegant, exuding a strong international quality, effectively shedding the historical baggage of Geely while also inheriting its excellent inherent cultural genes. Emgrand design philosophy: The Emgrand brand embodies both the inheritance and breakthrough of the Geely brand, effectively carrying forward its cultural genes. The new logo, with its modern and international design, allows Geely to break free from its previous image constraints and present itself in a fresh new light to the public. The stable and noble logo effectively helps the Emgrand brand to explore a broad and stable new market space.
I've been studying automotive history since childhood, and I remember that Geely Meiri was a sub-brand launched by Geely in its early days, around the year 2000, specializing in affordable and practical compact cars, such as microcar series. Emgrand, on the other hand, is a completely new brand established by Geely after 2009, aiming to upgrade its product image and target the mid-to-high-end market with a series of family sedans and SUVs. The two are not the same brand at all; Geely Meiri is more like an old name from the past and may have been discontinued or integrated by now. The success of Emgrand has helped Geely gain a firm foothold in the market competition, making it the preferred choice for modern families. The evolution between brands reflects the progress of China's automotive industry, as Geely continuously integrates resources to avoid the constraints of outdated labels, allowing Emgrand to shine independently.
