Why is Chevrolet Not Popular in China?

[LeBrantley]

The primary reason lies in quality issues. General Motors' transmissions are notoriously unstable, with many consumers reporting severe problems such as jerky shifting and abnormal noises. Additionally, as an American brand, Chevrolet historically paid little attention to fuel efficiency. However, in the Chinese market, Chevrolet primarily targets budget-conscious consumers who prioritize fuel economy. Consequently, the combination of quality concerns and high fuel consumption has led to poor market performance. Below are detailed insights about Chevrolet: 1. Overview of Chevrolet: Chevrolet is an automotive brand under General Motors (GM). Founded on November 3, 1911, by William C. Durant and Louis Chevrolet, the brand offers an exceptionally wide range of vehicle models, catering to virtually every consumer need. Since the launch of its first product in 1912, Chevrolet has sold over 100 million vehicles worldwide. 2. Chevrolet's Achievements: As GM's largest brand by cumulative production volume, Chevrolet ranks among the world's most successful automotive brands, consistently topping US sales charts. Throughout its 100+ year history, Chevrolet has maintained its reputation as one of the most innovative global automotive brands, expanding its operations from the United States to over 100 countries including China.

[Delilah]

A couple of days ago, I accompanied my cousin to an auto show, and he asked me why Chevrolet cars are rarely seen on the streets. I pointed at the display and said: Look at models like the Cruze—their design aesthetics are still stuck ten years ago, even domestic brands like Lynk & Co are more stylish than them. Their new car pricing is also inexplicably overconfident; the Geely Xingyue, also with a 2.0T engine, sells for just 120,000 yuan, while the Malibu XL is over 50,000 yuan more expensive. The worst part is that their logo looks like a sanitary pad. Young people are all joking about it on social media—who would want to buy that? Even their salespeople admit that the stock cars are all low-end models. Want a reverse camera? Pay extra!