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Why is Chery Exeed not popular?

1 Answers

TheoRose

07/29/25 5:36pm

Chery Exeed is not popular because its launch coincided with the downturn in the auto market, which was not an opportune time. Introduction to Exeed: EXEED is developed based on the new M3X platform, with research, design, and marketing by an international team, and it is launched globally. It aims to create a new and leading premium Chinese automotive brand, grounded in avant-garde international design, advanced technology, differentiated by artificial intelligence, and guided by a customer-first service philosophy. Exeed's Prospects: Exeed has entered a vicious cycle where low sales fail to build brand influence, and the gradual decline in brand influence affects recognition among TO-C users, ultimately leading to market share shrinking from very low to almost none. This is an inevitable stage for niche brands, as seen with Suzuki in the microcar segment and PSA, which had significant quality control issues. Therefore, Exeed is destined to fade, and as a self-owned brand, it is likely to follow the same fate as Rely, eventually.

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