Why is Changan Automobile rarely mentioned among domestic car brands?
2 Answers
Changan Automobile is not frequently mentioned among domestic car brands due to differences in attributes, varying marketing approaches, and exterior design. Here’s a detailed explanation: Attribute Differences: Changan is a state-owned enterprise (SOE), which, to some extent, results in lower public attention compared to private enterprises like Geely and BYD. The development of private enterprises is often more closely tied to automotive manufacturing technology, hence attracting higher attention. Marketing Differences: Many SOEs, including Changan, have reservations about marketing strategies, making it difficult for them to break into the automotive marketing market effectively. In contrast, brands like Geely and BYD can leverage extensive advertising within legal boundaries to promote their vehicles and corporate brands. Vehicle Design and Appearance: SOEs adhere to a rigorous attitude, often avoiding "flamboyant" design elements in logos and vehicle styling. Many people do not approve of Changan’s logo, considering it less appealing. Comparatively, other brands’ logos are perceived as more aesthetically pleasing than Changan’s.
When discussing domestic cars, Changan Automobile isn't frequently mentioned, possibly because while it performs decently in the passenger vehicle market, it hasn't achieved the same breakout success as Geely or BYD. I've driven the Changan CS75 and found it quite stable with reasonable fuel consumption, yet when friends consider SUVs, the Haval H6 comes to mind first, and sedan conversations often bypass Changan. The brand maintains a low profile in marketing compared to rivals constantly launching new hit models, and it hasn't made significant waves in the EV sector either, leading to being overlooked in casual consumer discussions. Geographically, it enjoys stronger recognition in southwestern China, lacking uniform nationwide visibility. Its mid-range pricing lacks either ultra-budget or luxury models to grab attention. Essentially, Changan operates like a reliable but understated worker – it needs to amplify its brand narrative to capture more public interest.
