Why is BMW called Blue Sky and White Clouds?
2 Answers
That is the logo of BMW, representing a rotating propeller between the blue sky and white clouds. Here are the relevant details: Origin: In 1929, BMW produced a new type of aircraft engine. On the cover of a magazine published at the same time, the blue and white pattern inside the BMW logo was likened to the rapidly rotating propeller at the front of an airplane, fully showcasing BMW's great achievements in aircraft engines. However, this also marked the beginning of the public's misunderstanding of the meaning behind the BMW logo. Misunderstanding: Nevertheless, since this perception could boost BMW's car sales—after all, for people, if an automaker could handle aircraft engines, then making cars could only be described as 'using a sledgehammer to crack a nut,' indirectly elevating BMW's status in the automotive industry—BMW did not deliberately correct this misconception among the public. Instead, they not only allowed the media to widely disseminate this advertisement but also heavily promoted it in their own publication, 'Flugmotoren-Nachrichten' (Aircraft Engine News), in 1942. From then on, BMW's 'Blue Sky and White Clouds' became deeply ingrained in people's minds.
As a long-time car enthusiast, I'm particularly familiar with the origin of the BMW logo. It's called the 'Blue and White Roundel' mainly because when the company was founded in Germany in 1916, it initially manufactured aircraft engines. When designing the emblem, the founders wanted to incorporate aviation elements - the blue and white pattern symbolizes a propeller rotating against a blue sky with white clouds, which is very intuitive. This design commemorates the company's aviation roots. After transitioning to automobile manufacturing, they retained the logo to embody both heritage and innovation. I find this quite ingenious because it's not an arbitrary creation but rooted in authentic history. When driving a BMW, seeing that emblem always evokes a sense of freedom and speed associated with the sky. Every angle reveals rich details, with the blue-and-white color scheme adding artistic flair, simplifying complex history into something instantly understandable for ordinary people. This is rare among century-old brands, as it bridges the past with modern driving pleasure.
