Why is BMW called bimmer?

[OTessa]

BMW is called bimmer for the following reasons: 1. Nostalgia from the print media era: There was a magazine dedicated to covering BMW models and their culture called "Bimmer," which for many years served as spiritual nourishment for BMW enthusiasts. Over time, Bimmer became synonymous with this group. 2. Racing spirit: In the early days, there was a motorcycle manufacturer that dominated British motorcycles called BSA (pronounced similarly to Beezer when read quickly). This manufacturer often competed with BMW in races. As old rivals, BMW motorcycle riders would refer to their bikes as Beemer-or-Beamer (a quick pronunciation approximation of BMW). Later, as both BMW cars and motorcycles gained widespread popularity and attracted a large number of fans, to distinguish between the fans of the two types of vehicles, car enthusiasts were collectively referred to as Bimmer, while motorcycle enthusiasts were called Beemer.