Why is Baojun Recalling Vehicles?
1 Answers
Baojun is recalling vehicles due to an issue with the Engine Control Module (ECU) software calibration, which may cause abnormal impact on the transmission clutch damping spring slider. In extreme cases, this could lead to an interruption in vehicle power output, posing a safety hazard. Introduction to Baojun: Baojun is an independent automotive brand established by SAIC-GM-Wuling in 2010. The name 'Baojun' originates from the literal meaning of 'Jun' as a fine steed, symbolizing people's most beloved horse. Baojun fully integrates the superior resources of SAIC, General Motors, and Wuling, with its brand positioning as a 'Reliable Partner'. It embodies the brand spirit of 'optimism and progress, steadiness and reliability, and shrewdness and confidence', aiming to provide consumers with an automotive brand that 'meets international standards and high reliability, with low ownership and usage costs, maximizing customer value, and exceeding customer expectations'. Baojun's Positioning: Baojun positions itself as a 'Reliable Partner'. This brand positioning is friendly and easy to communicate, intuitive and rich in metaphor, fully explaining SAIC-GM-Wuling's belief in 'fully integrating shareholder resources to develop an independent brand from a high starting point', creating a new benchmark of joint venture value deeply loved by consumers.