Why is Audi the Cheapest Among BBA?
1 Answers
The reasons why Audi is the cheapest among BBA are as follows: Brand Influence: There are two more intuitive factors. First is brand influence. Both Mercedes-Benz and BMW are well-known German luxury brands, while Audi, although also from Germany, is under the Volkswagen Group and started relatively late. Many people have reservations about Audi's identity. More Mainstream Positioning: Secondly, Audi's positioning is more mainstream. Audi offers many promotional activities with significant discounts, targeting a much broader end market. Many people perceive Mercedes-Benz and BMW as cars for bosses and the wealthy, while Audi, in comparison, seems more ordinary.