Why is a car dealership called a 4S store?
2 Answers
The full name of a car dealership is a 4S automobile sales and service store. It is called '4S' because it integrates four functions into one: automobile sales, after-sales service, spare parts supply, and market information feedback. Below is a detailed introduction to the four S's: 1. The first S: It stands for 'Sale,' representing the service of providing consumers with car viewing, test driving, and purchasing. This is the most basic and essential service of a 4S store. 2. The second S: It stands for 'Service,' representing the after-sales warranty and maintenance services provided to consumers after the vehicle is sold. This is also one of the essential services of a 4S store. 3. The third S: It stands for 'Sparepart,' representing the service of providing consumers with spare parts supply in addition to vehicle sales and after-sales services. 4. The fourth S: It stands for 'Survey,' representing the information feedback service. As the final point of car sales for automakers, 4S stores have the closest relationship with consumers.
I've always found the term '4S' quite interesting, as it actually relates to four English words: Sale (vehicle sales), Spare part (parts supply), Service (maintenance), and Survey (information feedback). Early in my career, I heard that this model was introduced from abroad, bundling together vehicle sales, parts supply, after-sales service, and information collection in one package. Nowadays, brand franchise stores in cities are mostly 4S shops, where you can view new cars, change tires, get maintenance, and even have the shop's computers directly access the manufacturer's database for repair solutions. Compared to the scattered small repair shops of the past, this integrated service is indeed much more convenient. However, the direct sales model adopted by new energy vehicles is now putting some pressure on traditional 4S shops.
