Why Has the Sales of Baojun 310W Declined?
2 Answers
Early Stage: Every time Baojun launches a new car, it gains high popularity and even achieves very ideal sales results. This is ultimately attributed to its good strategy. It firmly grasps the trend of 'surrounding the cities from the countryside,' focusing on the low-end market. This price war indeed helps accumulate a large wave of public favor. Later Stage: As the market share of a car model continues to increase, the flaws in the car will inevitably be exposed one by one. For example, rust, cutting corners, and various quality issues emerge endlessly. This alone can significantly impact subsequent sales. In response, Baojun attempted to compensate for its previous shortcomings through transformation by launching the new Baojun brand. The models under the new Baojun brand finally broke the pricing ceiling of 100,000 yuan, with greatly improved product design and quality standards, and even a brand-new logo. The price has gone up, but the essence of the new models is still the same as the 'old Baojun.'
As an owner of the Baojun 310w, I really feel its sales decline is quite noticeable. My friend bought one a few years ago and complains about the slow updates—the configurations just can't keep up with trends. Nowadays, cars come with large touchscreen navigation and smart driving assistance, but the 310w is still stuck with basic features, which doesn’t appeal to younger drivers. The market favors SUVs and electric vehicles—they offer more space and save on fuel costs, making station wagons like the 310w seem outdated. In tough economic times, people prefer new brands like BYD or Wuling’s latest models, which offer better value and reliability. The 310w’s reputation for quality is average, with frequent minor issues and inconvenient repairs, hurting its repurchase rate. The brand has recently shifted focus to its new series, prioritizing new energy vehicles, leaving the 310w neglected. With its already niche market segment facing pressure, it’s no surprise sales have dropped. I’d suggest looking more closely at competitors’ new models when car shopping.
