Why Has the Changan Kosai Been Selling Poorly All Along?
3 Answers
First of all, in terms of cost performance, the Kosai does have its appeal, as the dual electric sliding doors at this price point might only be available on the Kosai. However, there is still a certain gap in driving quality compared to competitors in the same class. Secondly, in terms of promotion, the Kosai hasn't made enough effort, resulting in the relatively low brand awareness of Oushang, which in turn affects its sales. The shortcomings of the Changan Oushang Kosai are as follows: 1. Low brand awareness: Compared to competitors in the same class, although Oushang belongs to Changan, the brand is relatively new, and due to insufficient promotion, many people are unaware of its existence. 2. Simplified headlights: The headlights use halogen bulbs, which provide far less illumination at night compared to xenon or LED headlights, requiring additional costs for modification later. 3. High noise levels at high speeds: The NVH performance of the Kosai is not very good, with noticeable tire and wind noise at high speeds, resulting in a poor experience. 4. Poor power performance: The power performance of the Kosai is not advantageous among models in the same class, with the multi-point fuel injection engine technology being relatively outdated. 5. Lack of active/passive safety equipment: Positioned as a high-end business brand, the safety measures are inherently insufficient, with the number of airbags significantly fewer than those in other brand models.
As a passionate car enthusiast, I've noticed that the Changan Kosai hasn't been selling well for quite some time. The primary reason, in my opinion, is the overly competitive MPV market. Models like the Wuling Hongguang S series and the BYD Song MAX dominate the market with their affordable prices and impressive features, making the Kosai seem lackluster in comparison. Additionally, with the rise of new energy vehicles, many families are turning to hybrid or pure electric MPVs, leaving the Kosai's traditional fuel design feeling outdated and unattractive to new buyers. The brand's marketing efforts are also insufficient, with minimal advertising investment, resulting in many potential buyers being unaware of the car or assuming it has mediocre performance. Occasionally, when I visit auto shows, I see the Kosai marginalized, lacking in interior tech appeal. While the space layout is large, it's not very practical, especially with the cramped third-row seats, which reduces its daily usability. Overall, it hasn't kept up with market trends, and with such strong competition, it's no surprise that its sales are struggling.
As an average family consumer seriously considering purchasing an MPV, I've compared options thoroughly and found that the poor sales performance of Changan Kosai might relate to design and practicality issues. During the test drive, the third-row seats felt too cramped for prolonged comfort, and the cargo area couldn't accommodate all the family's gear. While the price is reasonable, the higher trim's value proposition diminishes without features like large touchscreen connectivity or advanced safety systems. Modern consumers prioritize daily conveniences such as rear AC vents or CarPlay functionality, but the Kosai lacks these details, dampening purchase desire. The fuel consumption is also relatively high, often exceeding 10L/100km in city driving, adding significant long-term costs. My neighbor who owns one frequently mentions minor issues like wiper noises or infotainment glitches, affecting reliability reputation. These accumulated shortcomings inevitably lead to weak sales.
