
Traditional fuel-powered smart models can no longer meet the market demands in China. Details are as follows: Reason: According to foreign media reports, Mercedes-Benz will discontinue the sales of its pure electric vehicle brand Smart in the U.S. and Canada, attributing this to 'the decline in the microcar market' and high certification costs. In China, the fuel-powered smart models may also be discontinued. New Generation: Mercedes-Benz has partnered with Zhejiang Geely Holding Group to establish a joint venture in China, aimed at producing the next generation of Smart cars, with global sales expected to begin in 2022. During this period, many models can perfectly replace the urban commuting attributes of the Mercedes-Benz smart.

As a car enthusiast, I noticed that smart discontinued their traditional models mainly because they've fully transitioned to electric vehicles. Market trends show growing demand for EVs, while sales of smart's older combustion-engine cars declined, unable to compete with mainstream brands like Volkswagen or Toyota's budget-friendly compact cars. With technology advancing rapidly, after EV charging technology matured, smart partnered with Geely to develop new models like the Smart #1 electric SUV, which better aligns with global environmental standards. However, the transition period does have pain points, such as existing owners worrying about reduced spare parts availability or insufficient charging infrastructure, but overall it drives industry innovation. I believe discontinuing these models presents a strategic rebirth opportunity, allowing the brand to better adapt to future mobility.

From sales data analysis, the root cause of smart's discontinuation is poor market performance. The compact car segment is highly competitive, with consumer preferences shifting towards SUVs and hybrid models, leading to sluggish smart sales, difficulties in cost control, and insufficient profit margins. Economic factors such as inflation and supply chain issues have further intensified the pressure, forcing the company to adjust its strategy and pivot towards electric vehicles. Currently, new models are under testing and may appeal to the younger market. I recommend potential buyers to keep an eye on the upcoming electric models and evaluate their cost-performance ratio.

As a former smart owner, I believe the reasons for discontinuing sales include numerous feedback on practicality issues. Many users complained about the small space, stiff suspension, and uncomfortable commuting experience, which couldn't compare to small cars in the same price range. The company saw these negative reviews and decided to reposition the product line, focusing on electric vehicle development to enhance competitiveness.


