Why has smart been discontinued?
2 Answers
smart will transition into an intelligent pure electric brand in the future, which is why its fuel-powered vehicles have been discontinued. Below is some relevant information about smart cars: 1. Introduction to smart cars: smart is a microcar jointly produced by German Mercedes-Benz and Swiss watch company SWATCH, currently under the Daimler Group. The 'S' stands for Swatch, 'M' for Mercedes, and 'art' represents art in English, symbolizing the perfect artistic combination of Swatch and Mercedes. 2. Positioning of smart cars: As a micro commuting tool aimed at urban dwellers, smart breaks away from the heavy and steady feel of conventional cars, presenting itself to consumers with a lively and sporty demeanor.
Regarding the discontinuation of Smart, I believe the main reason is its consistently poor sales performance. The small urban car market is already highly competitive, with models like the Fiat 500 and MINI grabbing market share. Although Smart offers convenient parking, its cramped space and poor practicality have led many consumers to switch to SUVs or electric vehicles. Additionally, Mercedes-Benz struggled to control costs, and the slim profit margins from producing this model made long-term losses unsustainable, forcing its discontinuation. The shift toward electrification is a clear trend, and the new Smart electric version, developed in collaboration with Geely, is more efficient and eco-friendly, making it a logical replacement for the older models. I think market demands have changed—consumers no longer buy cars just for fun; they now prioritize practicality and affordability. That’s how the auto industry works—if you can’t keep up, you’re out. This change also reminds me to research trends before buying a car and avoid blindly chasing niche models.
