Why Has FAW Senya Been Discontinued?
2 Answers
FAW Senya has not been discontinued yet. Taking the FAW Senya R7 as an example, here is a detailed introduction to the FAW Senya R7: 1. Vehicle Positioning: The FAW Senya R7 is a commercial vehicle under the FAW brand, with dimensions of 4305*1780*1655mm and a wheelbase of 2600mm. 2. Powertrain: The FAW Senya R7 is equipped with a 1.6L naturally aspirated engine (code-named CA4GB16) that utilizes Volkswagen technology, delivering a maximum power of 85kW and a peak torque of 155Nm. The transmission system is paired with a 6-speed automatic gearbox.
I've been following the automotive industry for a while, and the main reason for the discontinuation of the Senya is its persistently poor market performance. Starting from 2019, its sales dropped to just a few thousand units, and after 2020, they were halved, with only a few hundred units sold each month. This type of compact MPV is indeed not popular anymore, as consumers have shifted towards SUVs. Moreover, the Senya itself was updated too slowly, with its design remaining largely unchanged for over a decade, and its interior features couldn't compete with rivals like the Baojun. Additionally, with the rise of new energy vehicles, the survival space for traditional fuel-powered compact cars has become even smaller. The manufacturer did the math and realized that continuing production wouldn't even cover the costs of molds, labor, and parts, so they decided to discontinue it. Honestly, if they had upgraded or introduced an electric version earlier, they might have been able to salvage the situation.
