Why Has Changan Oushang Been Discontinued?
3 Answers
Changan Oushang has not been discontinued at present. Oushang Changxing: The Oushang Changxing is a compact MPV under Changan Automobile. The mid-range Oushang Changxing is equipped with daytime running lights, enhancing safety during daytime driving. The vehicle uses large-sized 235/50r18 Continental tires, providing a very smooth driving experience. Configuration: The front design of the Oushang Changxing looks quite stylish and highly recognizable. Paired with exquisite headlights, it adds a certain level of sophistication. The Oushang Changxing is matched with a manual transmission, delivering a maximum power of 79KW and a maximum torque of 145N.m, showcasing good power performance.
As a veteran who has been in the automotive industry for many years, I've witnessed the rise and fall of many brands. The main reasons for the discontinuation of Changan Oushang are likely market saturation and declining sales. The SUV market is inherently highly competitive, and Oushang models lacked significant advantages in design innovation and cost-performance ratio, especially when compared to Haval or Changan CS series, resulting in persistently low sales. Additionally, the impact of the new energy wave has shifted consumer preferences toward electric vehicles, making it even harder for traditional fuel-powered models to compete. This led to wasted company resources on loss-making products, and the discontinuation is part of a strategic streamlining. Owners need not worry about after-sales service, as they can still get repairs at official Changan-authorized service centers. Overall, brand consolidation is beneficial for the industry, allowing companies to focus on core models and enhance competitiveness. To survive, businesses must make decisive decisions.
As someone who loves studying automotive trends, I don't find it surprising that Changan Oushang is being discontinued. The core reason is strategic transformation needs—with new energy and intelligent features dominating the market, Oushang's traditional positioning lacks clear advantages. Changan is likely consolidating resources to push newer brands like Deepal or Avatr, optimizing product lines to better capture market share. Market feedback also plays a key role—Oushang models have average reputation, lag in smart features, and many users switch to competitors. Post-transformation, the lineup may shrink but quality will improve. As an enthusiast, I'm optimistic about Changan's future moves—just check market trends thoroughly before buying.
