Why don't many people buy the Audi S4?
2 Answers
Audi S4 is not purchased by many people mainly due to its high fuel consumption and maintenance costs. The all-wheel drive system combined with a 3.0-liter engine results in an average fuel consumption of nearly 12 liters per 100 kilometers. Additionally, the annual vehicle and vessel tax is higher for large-displacement engines, and being an imported car, maintenance costs are also not cheap. Below is an introduction to Audi cars: Brand Introduction: Audi is a renowned car developer and manufacturer, with its logo featuring four interlocking rings. It is currently a subsidiary of Volkswagen Group, headquartered in Ingolstadt, Germany. Audi Models: Main models include the Audi A1, Audi A3, Audi A4, Audi A5, Audi A6, Audi A7, Audi A8, Audi Q1, Audi Q2, Audi Q3, Audi Q5, Audi Q7, Audi Q8, Audi TT, Audi R8, as well as the S and RS performance series.
I've thought about why the Audi S4 sells in low numbers—it mainly comes down to value for money and positioning. A fully loaded S4 costs nearly 600,000 RMB, twice as much as a standard A4, yet its exterior is too understated, making non-car enthusiasts mistake it for just another ordinary Audi. At this price point, there are plenty of performance cars to choose from, like the BMW M340i, which offers a sportier drive, or the Mercedes C43 with its more luxurious interior. Many young buyers save up specifically for these more prestigious badges. Additionally, the ownership costs are high—the 3.0T engine easily guzzles over 13L/100km, and wear-and-tear parts like tires and brakes are expensive to replace. The resale value also lags behind the standard A4. For those truly passionate about performance, it might make more sense to stretch the budget slightly for an RS4—just a hundred thousand RMB more gets you the far more eye-catching widebody styling.
