Why don't Audi and BMW have commercial vehicles?
2 Answers
Audi and BMW do not have commercial vehicles for the following reasons: MPV models have no market. Once the market does not recognize them, no matter how much money BMW and Audi invest, it would be futile. In the luxury market, the demand itself is not high, and it is already saturated. At this point, if BMW and Audi were to enter, the chances of success would be slim. Below are the related introductions to commercial vehicles: Meaning of commercial vehicles: The full name of MPV is Multi-Purpose Vehicle, which means multi-purpose vehicle. It combines the functions of a sedan, station wagon, and van. Every seat in the vehicle can be adjusted, and there are multiple combinations available. Advantages of commercial vehicles: Spacious: 7-seater commercial vehicles adopt a large space design. Many of these types of vehicles feature a face-to-face conference table design, allowing businesspeople to conduct business negotiations directly in the vehicle; High safety coefficient: 7-seater commercial vehicles are equipped with comprehensive seat belts, standard safety headrest designs, front and rear safety brakes, etc.
I think Audi and BMW don't make business vehicles mainly due to their brand positioning. You see, these two brands focus on sporty luxury, with performance cars as their signature products. But business vehicles are like mobile conference rooms, emphasizing stability and comfort, which completely conflicts with their dynamic image. Developing business vehicles would require dedicated chassis platforms incompatible with their existing sporty ones, resulting in high costs. Moreover, the business vehicle market has long been dominated by established players like the Mercedes-Benz V-Class and Toyota Alphard. Even if Audi and BMW tried to squeeze in, they would likely lose money. In fact, the Volkswagen Group has the Multivan, which could be rebadged as an Audi using the same platform, but they prefer to maintain their premium image rather than enter this segment. From a consumer perspective, business owners looking for such vehicles primarily choose Mercedes-Benz or Toyota, leaving no room for Audi or BMW.
