Why doesn't Lynk & Co produce B-segment cars?
2 Answers
Lynk & Co does not produce B-segment cars because the brand is positioned as trendy, sporty, fashionable, unique, open, and interconnected, primarily targeting the younger generation born after 1985 and 1990. This positioning determines that its current product lineup will not immediately align with the traditional concept of B-segment cars, which are typically associated with stability and sophistication. Below are the distinctions between car segments: A-segment cars: These are divided into A00-segment and A0-segment cars. The A00-segment cars have a wheelbase between 2 meters and 2.2 meters and an engine displacement of less than 1 liter. For example, the Alto belongs to the A00-segment. B-segment mid-size cars: These have a wheelbase of approximately 2.45 meters to 2.6 meters and an engine displacement ranging from 1.6 liters to 2.4 liters. Currently, the size and engine displacement of mid-size cars have increased. C-segment premium cars: These have a wheelbase of about 2.6 meters to 2.8 meters and an engine displacement from 2.3 liters to 3.0 liters. In China, the most renowned C-segment car is undoubtedly the Audi A6.
I think the main reason why Lynk & Co hasn't launched a B-segment car yet is due to market positioning and strategic considerations. As someone who frequently follows the automotive industry, I've noticed that since its establishment, the Lynk & Co brand has focused on the compact segment, such as their 01 and 03 series SUVs and sedans, which are particularly popular among young people. The B-segment market, including intermediate cars like the Magotan or Accord, is extremely competitive, dominated by established manufacturers, requiring significant investment but yielding slow returns. Lynk & Co has chosen to avoid this red ocean and instead concentrate resources on areas where it excels, such as smart configurations and fashionable designs. Within the Geely Group, there are already models like the Xingyue L that are positioned similarly, and launching a B-segment car would only lead to internal competition among sibling brands. In the long run, after accumulating more fans and technological reserves, Lynk & Co might expand into larger sizes, but for now, focusing on the A-segment is a wise decision. This strategy has been validated in terms of both sales and reputation, with Lynk & Co showing steady global growth, proving that the compact car market is more than enough for them to thrive in.
