Why Doesn't Daihatsu Enter the Chinese Market?
1 Answers
Daihatsu's models have not gained recognition in the Chinese market, resulting in dismal sales performance and significant challenges in China. Although it is a subsidiary of Toyota, its brand awareness in China is even lower than that of domestic car brands. Here is a related introduction to why Daihatsu does not enter the Chinese market: 1. Introduction to Daihatsu: "Daihatsu" is the abbreviation for "Daihatsu Motor Co., Ltd." Founded in 1907 in Osaka, Japan, Daihatsu Motor Co., Ltd. has been committed to the development of the small car sector for over a century. It possesses advanced technologies in engines, space utilization, vehicle safety, and environmental protection, making it a globally leading small car manufacturer, often referred to as the "small car expert." As a member of the Toyota Group, Daihatsu specializes in producing small cars with low fuel consumption, resource efficiency, and compact space. It aims to become a "truly international enterprise" and actively promotes globalization. 2. Purpose: The joint venture between Japan's Daihatsu and FAW primarily focuses on small cars, with technical levels similar to Suzuki. However, due to its lack of brand recognition, its market performance has been mediocre. The purpose of introducing Daihatsu cars was mainly for civilian use. After adding seats, these vehicles could serve both as delivery vans and passenger cars, providing an alternative to sedans for urban and rural residents at the time.
