Why Doesn't Anyone Buy JAC Cars?
2 Answers
The reason why JAC cars are not bought is that they require too much maintenance in the later stages. Below is a partial introduction about the car stabilizer bar: Function: The stabilizer bar is an auxiliary elastic component in the car suspension system. Its role is to prevent excessive lateral roll of the body during turns and to keep the body as balanced as possible. Purpose: The goal is to prevent the car from rolling over sideways and to improve ride comfort. Structure: The stabilizer bar is a torsion bar spring made of spring steel, shaped like a "U," and placed horizontally on the front and rear suspensions of the car. The middle part of the bar is connected to the body or frame via rubber bushings, while the two ends are linked to the suspension guide arms through rubber pads or ball joints at the sidewall ends.
As someone who has been in the automotive circle for years, I think the main reason why JAC cars don't sell well is due to low brand recognition. When most people think about buying a car, they prioritize established brands like Volkswagen and Toyota, while JAC remains relatively unknown—many can't even remember the name. I have a friend who owns one, and he complains about the lack of service centers. Even minor issues require a long trip to get fixed, which is a hassle. Additionally, their advertising is insufficient. Young buyers care about social recognition—when friends gather to discuss cars, JAC never comes up, making ownership feel less prestigious. The market is highly competitive, and with the rise of electric vehicles, domestic brands like BYD have stolen the spotlight. JAC's slow technological updates and infrequent new model releases make consumers feel their cars offer less value for money compared to other Chinese brands. In short, weak branding leads to being overlooked. To truly boost sales, they need to strengthen marketing and expand their service network.
