Why does Yuefu Petrochemical display Sinopec's signage?
2 Answers
It is simply because the two gas stations are located together, and their signs are also placed together. The following are the differences between Yuefu Petrochemical and Sinopec: 1. Different brand qualifications: Yuefu Petrochemical is a private gas station; China Petrochemical Corporation (Sinopec Group) is a super-large petroleum and petrochemical enterprise group restructured and established by the state in July 1998 on the basis of the former China Petrochemical Corporation. It is a state-owned company solely established by the state. Sinopec is a well-known state-owned gas station. 2. Different network scales: Yuefu Petrochemical's network coverage is only distributed in the Nanjing area of Jiangsu Province, while Sinopec basically has outlets all over the country.
I used to work at a gas station and saw many private brands like Yuefu Petrochemical displaying Sinopec's logo. This franchise cooperation model is quite common in the petroleum industry, where franchisees pay to use Sinopec's established brand image. After all, Sinopec is synonymous with reliable fuel quality in people's minds, and displaying this logo can help alleviate customers' concerns. As a seasoned veteran in the automotive industry, I advise car owners to pay attention to the actual operator of the gas station. I've seen many car owners mistakenly believe they're fueling up at a state-owned direct-operated station when it's actually a franchise. While these private stations may source their fuel from the same channels as Sinopec, there can still be differences in management standards and promotional activities, so it's worth comparing carefully.
