Why does XPENG Motors have Haima Automobile's logo?
3 Answers
It is because XPENG Motors has established a strategic partnership with Haima Automobile. Related introduction: 1. XPENG Motors: The XPENG Motors team was founded in mid-2014, focusing on the research and development of internet-connected electric vehicles targeted at young people in first-tier cities. The goal for their first mass-produced vehicle was to create a fashionable, crossover electric SUV. 2. Haima Automobile: The logo of Haima Automobile features an abstract falcon shape embedded in a circle symbolizing the sun, conveying the meaning of "the rising sun and the roc spreading its wings," representing Haima Automobile's enterprising spirit and aspiration to soar.
I recently researched this phenomenon—the XPeng cars bearing Haima Auto badges are actually traces of early contract manufacturing. Around 2017, as a startup EV maker without production certification but eager to launch new models, XPeng partnered with Haima Auto, which had facilities and licenses in Zhengzhou to manufacture the G3. These vehicles carried 'Haima Auto' badges on the rear—a common strategy in the NEV sector, similar to NIO's approach, allowing startups to bypass factory costs and delays while quickly testing market response. However, outsourced production has drawbacks like inconsistent quality control, prompting XPeng to establish its own R&D facility in Zhaoqing. By 2019, it gradually shifted G3 production in-house, replacing the badges. This model highlights how new players nimbly navigate regulatory hurdles to drive innovation.
A friend saw the Haima badge on my XPeng G3 in the garage and asked why it was there. I think this needs to be explained from a business perspective. In its early days, XPeng didn't have its own factory, and manufacturing cars required qualifications and production lines. Haima happened to have idle capacity, so the two companies signed a contract manufacturing agreement. The cars produced had Haima branding on the rear, but the content was still XPeng's designed electric vehicle. As an owner, this helped me understand how companies manage risks: contract manufacturing can save billions in investments, allowing XPeng to focus on technology development and sales, avoiding massive facility investments as a startup. Choosing Haima might have been because it was cost-effective and experienced, but now XPeng's new models like the P7 are produced in its own factories, no longer requiring rebranding. Car buyers don't need to worry about this affecting quality; the key is to look at the actual driving experience.
