Why does Toyota charge an extra 2000 for white cars?

[PatrickRose]

Theoretically, pearl white paint costs slightly more, but Toyota and its dealers take advantage of their strong sales and the high demand for white cars to enforce this additional charge. Below is some relevant information about Toyota: Main Toyota models include: Corolla, Camry, ES, Avalon, RAV4, Highlander. Industries Toyota is involved in: Toyota's product range spans automobiles, steel, machine tools, pesticides, electronics, textile machinery, fiber products, household goods, chemicals, construction machinery, and construction. In 1993, Toyota ranked 5th among the world's industrial companies, producing 4.45 million vehicles that year, accounting for 9.4% of the global car market. Toyota is the world's largest automobile company and plays a pivotal role in the global automotive industry.

[AriannaLynn]

I went to a Toyota 4S store to look at cars recently, and indeed the white model costs an extra 2,000 yuan. The salesperson said it's mainly due to the different type of paint. The white commonly used by Toyota is called pearl white or mica white, which requires multiple layers of spraying—one more step than ordinary paint—and higher material costs because it contains more metal particles, making the paint shinier and more stain-resistant. Additionally, white cars are in high demand, as many people find them eye-catching, better at dissipating heat in summer, and making the car appear larger. Manufacturers have turned this surcharge into an industry norm. However, the extra cost can feel a bit unfair. My friend, when buying a car, checked other brands and found that Honda, for example, doesn’t charge as much for white, possibly due to differences in production lines. It’s advisable to compare options when choosing a car—some dealerships may even allow negotiation—and not focus solely on the color.

[LaJudah]

I've been researching the automotive industry for many years. It's quite common for Toyota to charge an extra 2000 for white cars, mainly due to the paint process. The pearl white paint uses more expensive materials with added metal powder, making it more reflective and scratch-resistant. However, it also comes with higher maintenance costs as white cars show dirt more easily, leading to more frequent car washes. Toyota has set a unified standard in this area to avoid arbitrary price adjustments. This is also related to market demand, as white cars sell well, especially among younger buyers who prefer them for their distinctive look. But honestly, this price isn't outrageous—other brands like Mercedes also charge similar premiums for white. My personal advice is not to focus solely on color when choosing a car. Consider the overall cost-performance ratio. For example, white cars are more prone to ice buildup on winter roads, requiring extra caution while driving.

[VonHarmony]

When I first changed cars, I experienced why Toyota's white cars cost 2,000 more. The salesperson explained that the paint is special—while regular black paint can be applied in one coat, white requires multiple rounds of sanding and layering to achieve an even finish and prevent fading, which increases material costs. However, there are many benefits: for example, white cars stay much cooler inside during hot summer days, visually enlarge the vehicle body, and make parking easier for beginners. Market research shows that Asian customers prefer white, so manufacturers adjust prices accordingly. I compared the data and found Toyota charges more for white than Honda. Still, choosing a white car isn’t a loss—it may have slightly higher resale value, and just requires more frequent washing.