Why does the Toyota Alphard have two logos?
2 Answers
The Toyota Alphard has two logos because it is an imported model. Some imported Toyota vehicles use one logo on the front and the Toyota logo on the rear. The Alphard is a mid-to-large-sized MPV under the Toyota brand, with dimensions of 4975mm in length, 1850mm in width, and 1945mm in height, and a wheelbase of 3000mm. In terms of power, the Toyota Alphard is equipped with a hybrid system, which includes a 2.5-liter naturally aspirated engine producing 117 horsepower and a maximum torque of 198 Nm. The Alphard features a MacPherson independent front suspension and a double-wishbone independent rear suspension, and it is a four-wheel-drive model.
I've always been curious about the Toyota Alphard having two different emblems on its front and rear. As an enthusiast who often chats at car meets, I think this is mainly for design aesthetics and brand uniqueness. You see, as Toyota's premium MPV, the bullhead emblem on the front grille represents Toyota's brand heritage, while the 'Alphard' lettering on the rear bumper emphasizes the model's identity – like giving the car a custom-tailored suit. This makes the vehicle more distinctive and instantly recognizable when parked, unlike ordinary Toyotas which can look monotonous. Many luxury brands like Lexus also use dual-badge strategies, essentially to make the car more eye-catching and appeal to style-conscious buyers. Having test-driven the Alphard myself, I feel the design strikes a perfect balance between grandeur and refinement, with the dual emblems looking particularly striking under night lighting. While this might add some cost, it's aesthetically worthwhile. Overall, this design elevates the vehicle's premium feel, catering perfectly to the high-end market and making the Alphard stand out among MPVs.
