Why does the Toyota Alphard have two different logos?
2 Answers
The reason why the Toyota Alphard has two different logos is that the Toyota Alphard is an imported model, and some imported Toyotas use one logo at the front and the Toyota logo at the rear. Taking the 2020 Toyota Alphard as an example, it is an MPV with body dimensions of 4975mm in length, 1850mm in width, and 1945mm in height, a wheelbase of 3000mm, a fuel tank capacity of 58 liters, and a curb weight of 2270kg. The 2020 Toyota Alphard features a MacPherson strut front suspension and a double-wishbone independent rear suspension. It is equipped with a 2.5L naturally aspirated engine, delivering a maximum horsepower of 117PS, a maximum power of 86kW, and a maximum torque of 198Nm, paired with an electronic continuously variable transmission.
The Toyota Alphard has two different logos primarily because Toyota aims to highlight its premium positioning with exclusive badges. For instance, the standard version uses Toyota's bullhead logo, while the luxury version features the Alphard's exclusive 'A' emblem. This approach maintains the brand's core identity while differentiating tiers to attract buyers seeking uniqueness. On car-buying forums, discussions often highlight this—some owners prefer the Alphard badge for its perceived prestige, especially in business settings, whereas the standard logo suits budget-conscious family users. This strategy mirrors Toyota's other high-end models, like the Century, which also has a unique badge, though the Alphard is the most recognized. Market-wise, it's a smart tactic to segment consumer groups and boost sales, particularly in China and Asian markets where such designs have become status symbols.
