Why does the Sagitar sell less than the Lavida?

[LaMargaret]

The reason why the Sagitar sells less than the Lavida is that the Lavida has a lower market price and a more popular design. Accurate market positioning of the Lavida: The main reason why the Sagitar sells less than the Lavida is the Lavida's lower market pricing. The Lavida is positioned as an A-segment car, while the Sagitar is positioned as an A+-segment car. These two models are not on the same starting line. In theory, the FAW-Volkswagen Bora should compete with the Lavida. Although the Sagitar has more comprehensive configurations than the Lavida, consumers who are not car-savvy find the one or two ten thousand yuan price difference very attractive, and there's nothing that can be done about it. The Lavida's design is widely recognized: Among Lavida owners around me, the age range is very broad. Both young people and middle-aged individuals can accept the Lavida's exterior design. For the general consumer, the first car doesn’t need to be overly flashy. As long as the price is right, the exterior is decent, it has all the necessary functions, it doesn’t look embarrassing to drive, and the space is sufficient, it’s good enough.