Why does the Roewe i5 sell worse than the Emgrand?

[AvaRose]

Roewe i5 sells worse than the Emgrand for the following reasons: Noise: Excessive noise, the sound insulation effect is not as good as expected, failing to meet people's demands. Gear Shifting Jerk: Transmission jerking, the CVT which is renowned for smoothness becomes noticeably jerky in the Roewe i5. Body Dimensions: The Roewe i5 is a compact sedan under the Roewe brand, with a wheelbase of 2680mm, and length/width/height dimensions of 4601mm, 1818mm, and 1489mm respectively. Engine: The Roewe i5 employs two engine options: a 1.5L naturally aspirated engine and a 1.5L turbocharged engine.

[EvanLee]

I've been closely following the automotive market and believe the Roewe i5 can't outsell the Emgrand primarily due to the gap in brand recognition. As Geely's flagship model, the Emgrand entered the market early and has built a solid reputation over time. When browsing owner reviews online, I noticed many people immediately think of the Emgrand when discussing domestic compact sedans. Although Roewe is a SAIC brand, the i5 had a late start with ambiguous positioning, giving off a 'bandwagon' vibe. Market research shows the Emgrand wins fans with its cost-performance ratio and reliable image, while the Roewe i5 lacks significant pricing advantages, appearing rather mediocre. Car buyers often follow the crowd - models with stronger brand presence sell better. For instance, Emgrands are common on streets, and repair shops stock ample parts, making them a subconscious choice. I think Roewe needs to intensify marketing and establish differentiated branding, otherwise it risks falling behind in this fierce competition.

[Austin]

As an enthusiast who frequently compares car models, I feel that the Roewe i5 is not as cost-effective as the Emgrand in terms of price and configuration, which affects its sales. The Emgrand always manages to price itself around 100,000 yuan, offering generous features like smart connectivity and multiple airbags, making it stand out as high value for money in its price range. A friend who drives an Emgrand told me that the interior materials are decent, and it's comfortable enough for daily commuting. In comparison, while the Roewe i5's configuration looks good on paper, its slightly higher price makes consumers weigh whether it's worth it. Market trends show that buyers of economy sedans are most sensitive to value for money, and the Emgrand understands this, positioning itself precisely. The Roewe i5, lacking standout features, naturally falls behind. I suggest Roewe learn from the Emgrand's pricing strategy or bundle promotions; otherwise, it will be difficult to gain an advantage in consumers' minds.

[LeRiley]

I've experienced two cars, the Roewe i5 has a sporty design, but its target market is unclear, while the Emgrand has a clear positioning. The Emgrand is aimed at family users, offering strong practicality, spaciousness, fuel efficiency, and a comfortable ride. The Roewe i5 has a stylish design that might appeal to young people, but its comfort is average, making it unsuitable for daily commuting. In market feedback, the Emgrand has a stable reputation and suits most buyers. Roewe needs to adjust its direction.

[AniyahDella]

From a marketing perspective, the promotion of the Emgrand is incredibly strong, with numerous online advertisements and frequent activities at 4S dealerships. I often come across Geely's marketing campaigns on WeChat, where the Emgrand offers many discounts. In contrast, the Roewe i5 has less publicity, insufficient exposure on social media, and narrow channel coverage, making it hard for buyers to notice. Strengthening digital marketing could turn the situation around.