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Why does the New Rich carry the Dongfeng logo?

2 Answers

VanAriana

07/29/25 8:17pm

New Rich carries the Dongfeng logo because: The Rich 6 (Rich 6 China 6) diesel 4WD model does not carry the Nissan logo, which is likely intended to lower its positioning and pricing compared to the Navara model that carries the Nissan logo. Therefore, the Rich 6 carries the Dongfeng logo instead of the Nissan logo. Introduction to Dongfeng Company: Dongfeng Motor Corporation (abbreviated as Dongfeng Company) is a large-scale automotive enterprise directly under the central government, established in 1969. Company Coverage: The company's main businesses cover a full range of commercial vehicles, passenger vehicles, new energy vehicles, military vehicles, key automotive components and parts, automotive equipment, and automotive-related services. On August 2, 2021, Dongfeng Motor Corporation ranked 85th on the Fortune Global 500 list.

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MacAmir

08/14/25 4:46pm

As someone who enjoys studying automotive details, the reason the New Rich carries the Dongfeng logo is primarily because it is a genuine product of Dongfeng Motor Corporation. Dongfeng oversees everything from R&D to production, and bearing its own logo represents manufacturing quality and after-sales support. You see, a car's logo is like an ID card—the Dongfeng badge on the New Rich confirms its authentic origins and ensures a wide repair network, allowing owners to directly visit Dongfeng service centers for maintenance. I've seen similar cases where unified branding can even enhance a vehicle's resale value in the used market, as Dongfeng is a well-established domestic brand, and its logo conveys trust. When consumers buy a pickup or light truck, they look for the logo for peace of mind—the Dongfeng badge signifies reliability, backed by a rigorous quality control system.

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