Why does the Mazda 3 Axela red color cost extra?
2 Answers
Because the Mazda 3 Axela's signature color is Soul Red. So the additional charge is normal. Mazda 3 Axela body dimensions: The dimensions of the new Mazda 3 Axela are approaching those of the first-generation Mazda6 and Atenza, with a wheelbase of 2726mm. Its body length is 4662mm, width is 1797mm, and height is 1445mm. Mazda 3 Axela exterior: In terms of exterior design, the new Axela features a relatively wide grille, framed by bright silver chrome trim. The headlights have a slight tilt angle, giving them a full-bodied appearance. Additionally, the sides of the through-type air intake are decorated with cut-style lines, creating a sense of three-dimensionality. The bumper design is quite substantial, making the front face look more youthful overall.
I think the main reason why the Soul Red color on the Mazda3 (Axela) costs extra is due to its special paint process. Mazda uses their signature Soul Red Crystal paint, which isn't a regular single-layer coating. It consists of multiple layers: a high-chroma base coat at the bottom, a translucent layer in the middle, and an ultra-thin clear coat on top. The manufacturing process requires specific temperature and humidity conditions, with precise robotic spraying and minimal human intervention to maintain the glossiness. The factory needs specialized equipment and materials, which naturally drives up the cost. From what I've researched, this red has a gradient effect under sunlight, making the car appear alive and much more beautiful when viewed. However, the premium comes with a downside—if it gets scratched, touch-ups require professional shops and additional expenses. Standard colors like white or black are simpler, allowing for mass production and cost savings without extra charges. So when buying a car, you need to weigh whether you truly love the red enough to justify the cost.
