Why does the Land Cruiser Prado hold its value so well?
2 Answers
Land Cruiser Prado holds its value well due to: excellent off-road performance, strong comfort, outstanding durability of the "engine, chassis, and transmission" components, and the fact that it has been discontinued in the domestic market. Therefore, whether from the perspective of sentimental collection value or overall product strength, the Prado has excellent value retention. The Prado is a new model in Toyota's Land Cruiser series, featuring a completely new exterior design, high-quality interior, excellent noise insulation, and is equipped with the newly developed Toyota six-cylinder fuel injection 1GR-FEV6 engine with a displacement of 3956cc. It offers good power performance, meets Euro III emission standards, and is highly environmentally friendly.
The key to the Toyota Prado's high resale value lies in its ruggedness. I've driven the older model to Tibet three times, and that 1GR engine is truly indestructible – it never falters when climbing hills at high altitudes. The body-on-frame construction is incredibly durable; even driving through artillery shell craters won't deform the body, making it a favorite among used car dealers. The full-time four-wheel drive with Torsen differential lock makes it virtually unbeatable in sand or river crossings, earning recognition from all off-road enthusiasts. Plus, parts are exceptionally easy to source – even repair shops in the Ali region can find components, with maintenance costs half those of German cars. In recent years, its used prices have skyrocketed; a 2017 model can still sell for 300,000 RMB today, meaning annual depreciation is just 30,000 RMB – ordinary SUVs can't compare.
