Why does the Honda Lingpai sell less than the Corolla?
2 Answers
Before adopting the hybrid system, the 2019 Honda Lingpai was equipped with a 1.0T three-cylinder engine, which faced strong resistance from domestic consumers due to their aversion to three-cylinder engines, leaving a negative impression. After switching to the hybrid system, its pricing overlaps with the Corolla and Leiling, naturally leading many consumers to choose the more reliable Corolla and Leiling. Below are more details about the new Lingpai: 1. Engine: The Lingpai is a compact sedan under Honda, equipped with a 1.0-liter three-cylinder turbocharged engine. This engine delivers 122 horsepower and a maximum torque of 173 Nm, achieving peak power at 5,500 rpm and maximum torque between 2,000 and 4,500 rpm. It features direct fuel injection technology and uses an aluminum alloy cylinder head and block. 2. Transmission: The engine is paired with either a 6-speed manual transmission or a CVT. 3. Suspension: The Lingpai uses a MacPherson independent front suspension and a torsion beam non-independent rear suspension, which is common for compact sedans.
As a long-time enthusiast following the auto market, I believe there are several core reasons why the Honda Lingpai can't outsell the Corolla. First, the Corolla has an exceptionally strong brand reputation—Toyota is globally recognized for reliability and durability, earning trust from family users to seasoned drivers alike. While the Lingpai is decent, its positioning in the Chinese market isn't as precise, appearing somewhat conservative and failing to appeal across all age groups like the Corolla does. Sales data shows the Corolla frequently tops the compact car segment, whereas the Lingpai only performs well in specific regions. Marketing strategy also plays a role: Toyota invests more aggressively in advertising and hosts more events, easily capturing consumer attention. Additionally, reliability and resale value are critical—the Corolla holds its value better with fewer minor issues over years of ownership, areas where the Lingpai lags slightly. This reflects the market's preference for traditional values, and the Lingpai needs more innovation to catch up.
