Why does the Buick Verano have such a high depreciation rate?
3 Answers
Buick models are among the strongest in creating a sense of luxury among ordinary brands. In the past, the Buick Verano could still secure a share of sales, but now, with numerous models available and the Verano equipped with CVT and dual-clutch transmissions, consumers are not impressed. Additionally, Buick's aggressive price reductions contribute to its poor resale value. In comparison, consumers are opting for higher-selling Volkswagen models. Below are some key features of the Buick Verano: Introduction 1: The Verano comes with 17-inch ten-spoke dual-tone aluminum alloy sport wheels. Its exterior features a bold front face design with the new family-style design language, including a winged chrome grille, winged LED automatic headlights, and winged LED taillights, complemented by dynamic and smooth body lines. Introduction 2: The interior of the Buick Verano follows the 360-degree wraparound design concept, with dynamic curves paired with a new cool black color scheme, creating a youthful and sporty atmosphere. It includes features like a two-piece oversized panoramic sunroof, front-row multifunctional seats, a three-spoke sport multifunction steering wheel, dual-barrel instrument clusters with a 4.2-inch high-definition trip computer, and dual-zone independent automatic air conditioning. Introduction 3: Above the center console, an 8-inch high-definition color touchscreen with a frameless pure flat design is embedded. The air conditioning controls are located below the multimedia control area, and temperature-adjusting knobs with display further enhance the overall sense of technology.
As a former owner of the Buick Verano, I drove this car for three years and found its high depreciation rate quite disheartening, primarily due to the brand's limited influence in the used car market. Buick is perceived as a mid-range brand in China, and the Verano, as a compact car, appears less premium or reliable compared to competitors like the Toyota Corolla or Honda Civic. When I sold the car, used car dealers mentioned that Buick's frequent new car discounts result in lower initial used car prices. Additionally, the Verano's relatively higher fuel consumption—averaging 8L/100km, about 1L more than comparable Japanese models—makes buyers more hesitant. Furthermore, maintenance costs aren’t low either, with common minor issues like sensor failures or suspension noises often deterring used car buyers. I did the math myself: bought it for 180,000 RMB, and three years later, it was only worth 70,000 RMB, depreciating faster than other cars, which really impacted my car replacement plans. I’d advise owners to consider long-term value-retaining models to avoid such losses.
From my decade-long experience in selling used cars, the rapid depreciation of the Buick Verano is quite common, primarily due to insufficient market demand. The Buick brand isn't positioned as premium compared to popular brands like Volkswagen or Japanese automakers, especially for family sedans like the Verano. Second-hand buyers prioritize reliability and low maintenance costs—yet the Verano often suffers from quick interior wear, such as easily malfunctioning infotainment screens or noticeable seat wear. Another factor is aggressive new-car promotions and frequent price drops, which directly drag down used-car values. Additionally, market oversupply is an issue; my shop often struggles with excess Verano inventory, as buyers tend to switch to other models after checking fuel efficiency or maintenance records. The broader market trend favors SUVs, squeezing sedan demand. To minimize losses, owners should sell early or invest more in upkeep and cosmetic maintenance.
