Why does NIO have JAC Motors' rear badge?
3 Answers
JAC Motors and NIO have a partnership where JAC manufactures vehicles for NIO, which is why NIO cars carry the JAC rear badge. Below are the detailed explanations regarding this matter: Badge Removal Explanation: Removing the badge can be seen as an act of vanity or a psychological effect, but it doesn't change the fact that the car is produced by JAC. Similarly, many owners of cars like Chery Jaguar Land Rover, Brilliance BMW, and Beijing Benz also choose to remove the badges. Zhu Jiang, Vice President of NIO User Development, once explained that the OEM model is not as scary as it seems. He stated, "What truly determines the quality of a car manufacturer's products are the production management processes and quality control processes. NIO controls these two critical aspects and remains focused on R&D and services. The cooperation between NIO and JAC follows very strict standards, and we are confident in producing high-quality products. For the first and second models, NIO will continue its partnership with JAC." Current Challenges: However, the real challenges for NIO now are whether it can meet the promised delivery dates, ensure vehicle quality, and provide reliable after-sales services. According to the plan, NIO aims to deliver 10,000 ES8 units by the end of September, with a mid-term goal of producing 8,000 to 9,000 vehicles per month. As the new ES8 has just started deliveries, market feedback on its performance will take at least six months to emerge. It is estimated that the end of the year will be a critical test for new automakers like NIO.
I've done thorough research on this matter. It's essentially similar to a birth permit! Domestic car manufacturing requires dual qualifications, but how could the new automakers in 2014 have time to apply? NIO initially partnered with JAC for production, and according to MIIT regulations, contract manufacturers must display their badges. By the end of last year, NIO finally obtained independent production qualifications, so now you won't see the JAC badge on new cars. But let me clarify - this rear badge was purely a regulatory requirement. The vehicle's infotainment system, three-electric technology are all NIO's own. Anyone who's test-driven their cars knows the build quality fully justifies the price.
When my friend first picked up his ET5, he was also puzzled by the rear badge issue. Essentially, NIO initially relied on the JAC factory for mass production, and the manufacturing information filed with the MIIT stated JAC, so omitting the badge would be non-compliant. However, last December, the MIIT announcement revealed that NIO has obtained independent production qualifications! The Hefei Xinqiao factory is also operational now, and all vehicles delivered this year have been rebranded with NIO badges. Interestingly, early adopters actually find the JAC badge collectible, as it marks a special phase in China's new energy vehicle development.
