Why does NIO have JAC Motors' rear badge?
1 Answers
JAC Motors and NIO have a partnership where JAC manufactures vehicles for NIO, which is why NIO cars carry the JAC rear badge. Below are the detailed explanations regarding this matter: Badge Removal Explanation: Removing the badge can be seen as an act of vanity or a psychological effect, but it doesn't change the fact that the car is produced by JAC. Similarly, many owners of cars like Chery Jaguar Land Rover, Brilliance BMW, and Beijing Benz also choose to remove the badges. Zhu Jiang, Vice President of NIO User Development, once explained that the OEM model is not as scary as it seems. He stated, "What truly determines the quality of a car manufacturer's products are the production management processes and quality control processes. NIO controls these two critical aspects and remains focused on R&D and services. The cooperation between NIO and JAC follows very strict standards, and we are confident in producing high-quality products. For the first and second models, NIO will continue its partnership with JAC." Current Challenges: However, the real challenges for NIO now are whether it can meet the promised delivery dates, ensure vehicle quality, and provide reliable after-sales services. According to the plan, NIO aims to deliver 10,000 ES8 units by the end of September, with a mid-term goal of producing 8,000 to 9,000 vehicles per month. As the new ES8 has just started deliveries, market feedback on its performance will take at least six months to emerge. It is estimated that the end of the year will be a critical test for new automakers like NIO.
