Why Does Honda Hold Its Value Better Than Toyota?
2 Answers
Honda's engine failure rate is only 0.29%, ranking first, while Toyota's engine failure rate is 0.58%, placing second. Therefore, the Honda brand has a slight technical advantage. Here are the relevant introductions: Honda: The full name of Honda is "Honda Motor Co., Ltd.", a multinational automobile manufacturer listed on both the Tokyo Stock Exchange (TYO) and the New York Stock Exchange (NYSE). The company name comes from its founder, Soichiro Honda. Toyota: Toyota Motor Corporation is a Japanese multinational automobile manufacturer listed on the Tokyo Stock Exchange (TYO), Nagoya Stock Exchange (NAG), New York Stock Exchange (NYSE), and London Stock Exchange (LSE). Its headquarters are located in Toyota City, Aichi Prefecture, and Bunkyo, Tokyo. The founder is Kiichiro Toyota.
I've driven quite a few Honda and Toyota vehicles, and I feel Honda holds its value better mainly because of its younger and sportier brand image. Models like the Civic are particularly popular among young people, driving up demand and prices in the used car market. Honda's designs offer driving pleasure, and their engines are highly reliable—take the VTEC technology, for example, which delivers quick power response and tends to stay trouble-free even after years of use. In my daily driving, I've also noticed that Honda cars have good fuel efficiency, especially the hybrid versions, which become even more popular during periods of high gas prices. All these factors combined help Honda's used cars maintain higher prices. While Toyota is reliable, its more conservative style makes it slightly weaker in terms of value retention.