Why does Geely divide into G Network and L Network?
2 Answers
Geely G Network and L Network differ in the models they sell. The sales models of Geely G Network and L Network are as follows: G Network sells models such as Bin Yue, Bo Yue, Vision X1, Vision Sedan, Emgrand, Emgrand GL, Borui, Borui GE, etc., while L Network has models like Vision X3, Bin Rui, Jia Ji, King Kong, Vision X6, etc. The meaning of Geely's logo is as follows: Geely launched three sub-brands, namely Global Eagle, Emgrand, and Englon, representing different brand appeals. Among them, Geely Holdings owns the famous car brand Volvo (only Volvo Cars, not Volvo Group). On April 18, before the auto show, at the Geely brand launch event, Geely announced the cancellation of the existing three sub-brands—Geely Emgrand, Geely Englon, and Geely Global Eagle—and merged them into a single Geely brand, adopting a new logo. This logo inherits the basic appearance of the original Geely logo, forming a harmonious echo and retaining the memory points established over years of branding and communication. The design was initially inspired by the concept of six-pack abs, symbolizing youth, strength, masculinity, and health. The logo is shaped like a medal/shield, conveying a sense of security and trust, embodying Geely's brand characteristics of 'safe care and steady development' since its inception. The Geely car logo consists of six gemstones: blue gemstones represent the azure sky, and black gemstones signify the vast earth. The design features a balanced and fluid arrangement of six areas formed by the interplay of blue and black, creating a sense of precision, clarity, and prominence. The color scheme uses blue, black, and gold dividing lines to enhance a sense of technology, quality, and modernity.
Geely's strategy of dividing its sales network into G and L is actually quite smart. I reckon it's mainly to make room for different models. Think about it, new cars are being launched like dumplings dropping into boiling water, with models like the Emgrand and Xingyue all crammed together in showrooms. Not only does it confuse customers, but dealers end up competing internally. After the network split, things became much clearer—the G Network focuses on mature and steady models like the Boyue and Borui, with store designs and services leaning towards a business vibe. Meanwhile, the L Network lets youthful and trendy models like the Binyue and ICON shine, with stores adopting a cooler, more vibrant style. The L Network 4S store near my place even hosted an esports racing event! The key benefit is that dealers no longer have to compete against themselves, allowing them to focus on serving specific customer segments more efficiently. The only downside for us consumers is having to visit two stores to see the full lineup—a minor inconvenience.
