Why does Dongfeng Tianlong sell less than Jiefang J6?

[SavannahDella]

Because Dongfeng Tianlong has braking issues. Here is relevant information about Jiefang J6: Introduction: The Jiefang J6 platform's engine, transmission, and drive axle have reached new standards for the development of China's commercial vehicles. The J6 cab independently developed by Jiefang combines safety, comfort, technology, and aesthetic design at a world-class level. In 2007, Jiefang will be the first to launch the J6 heavy-duty truck platform's tractor series. The power covers 310-500 horsepower, including 4x2 luxury version, 4x2 standard version, 4x6x4 economic version, and 6x4 super version. Features: The Jiefang J6 platform's three major assemblies—engine, transmission, and drive axle—have reached international standards, setting a new benchmark for the development of China's commercial vehicles. The core power of the 2490 series is the independently developed 6DN and 6DL engines with international-level performance, covering 280-460 horsepower. Among them, the 6DN engine is one of the largest displacement and highest torque engines in China. The 2250 series mainly features the 130-280 horsepower series engines introduced from Germany's DUETZ company.

[HeidiLynn]

As a seasoned driver who often helps friends choose vehicles, I've seen too many examples. The Dongfeng Tianlong can't outsell the FAW J6, mainly due to the power of a time-honored brand. FAW is an established domestic brand, and the J6 series was launched earlier with broader market coverage and higher user trust. People consider it rugged and reliable, performing well in long-haul transport without major issues. Although Dongfeng Tianlong's technology isn't inferior, it started later and couldn't catch up in brand recognition, especially in southern markets where many fleets swear by FAW's reputation. Additionally, FAW's dense service network makes repairs convenient, discouraging users from switching brands. Over time, this created market inertia—new buyers follow recommendations and choose accordingly, widening the sales gap. In the long run, Dongfeng needs to improve after-sales service to level the playing field.

[AdelynRose]

From the perspective of young truckers, the difference is obvious. Having driven the FAW J6 for two years, I find it more fuel-efficient with smoother operation. Its fuel consumption is slightly lower than Dongfeng Tianlong’s, saving a decent amount on fuel costs each month. Many choose it for its solid reputation—social media is full of posts praising FAW’s durability, and newcomers follow suit. While Tianlong offers slightly better comfort, its overall value falls short. Similar in price but with fewer service centers, repairs mean long trips. Nowadays, people prioritize convenience. The FAW J6’s high ownership rate and affordable parts make it the mainstream choice. Market surveys also show higher user satisfaction and fewer minor issues with FAW, explaining its leading sales.

[AllieLynn]

In fleet management, I've noticed the data, and the advantages of the FAW J6 are quite significant. First is reliability: the engine technology is mature, with a low engine failure rate and long average maintenance intervals. In contrast, the Dongfeng Tianlong's durability is slightly inferior in certain models. Second is the sales strategy: FAW has strong promotional efforts, with numerous dealers across regions and frequent promotional activities. Although Tianlong has many advertisements, its on-the-ground services lag behind. Third is user habits: most veteran drivers are accustomed to recommending FAW, creating a chain effect with new customers. I believe the core lies in the details, such as FAW's simpler body design and lower maintenance threshold. With fierce market competition, FAW has accurately targeted the pain points, securing its top position.