Why does Dongfeng Tianlong sell less than Jiefang J6?
2 Answers
Because Dongfeng Tianlong has braking issues. Here is relevant information about Jiefang J6: Introduction: The Jiefang J6 platform's engine, transmission, and drive axle have reached new standards for the development of China's commercial vehicles. The J6 cab independently developed by Jiefang combines safety, comfort, technology, and aesthetic design at a world-class level. In 2007, Jiefang will be the first to launch the J6 heavy-duty truck platform's tractor series. The power covers 310-500 horsepower, including 4x2 luxury version, 4x2 standard version, 4x6x4 economic version, and 6x4 super version. Features: The Jiefang J6 platform's three major assemblies—engine, transmission, and drive axle—have reached international standards, setting a new benchmark for the development of China's commercial vehicles. The core power of the 2490 series is the independently developed 6DN and 6DL engines with international-level performance, covering 280-460 horsepower. Among them, the 6DN engine is one of the largest displacement and highest torque engines in China. The 2250 series mainly features the 130-280 horsepower series engines introduced from Germany's DUETZ company.
As a seasoned driver who often helps friends choose vehicles, I've seen too many examples. The Dongfeng Tianlong can't outsell the FAW J6, mainly due to the power of a time-honored brand. FAW is an established domestic brand, and the J6 series was launched earlier with broader market coverage and higher user trust. People consider it rugged and reliable, performing well in long-haul transport without major issues. Although Dongfeng Tianlong's technology isn't inferior, it started later and couldn't catch up in brand recognition, especially in southern markets where many fleets swear by FAW's reputation. Additionally, FAW's dense service network makes repairs convenient, discouraging users from switching brands. Over time, this created market inertia—new buyers follow recommendations and choose accordingly, widening the sales gap. In the long run, Dongfeng needs to improve after-sales service to level the playing field.
