Why Does Cadillac Depreciate So Rapidly?
1 Answers
There are four main reasons for Cadillac's rapid depreciation. Here are the detailed explanations: 1. Severe Homogenization: Cadillac's products share significant similarities with other General Motors products. Taking the domestically produced Cadillac XT4 as an example, its biggest selling points are the 2.0T engine with cylinder deactivation technology and the 9AT transmission, which Chevrolet has also used in one of its models. 2. Average Reputation: The main issue is the frequent occurrence of minor problems, such as engine failures and transmission noises. These recurring small issues overshadow its advantages of generous material usage and strong power. 3. Pressure from BBA (BMW, Benz, Audi): In fact, apart from Cadillac, many other luxury car brands are also under immense pressure from BBA. 4. Dealers' Strategy: Dealers hope to achieve rapid sales growth through low prices.