Why does BYD divide into Dynasty and E Network?
2 Answers
According to BYD's plan, the e-series and Dynasty series will become two parallel product lines. The e-series focuses on quality cost-effectiveness and new intelligent driving experiences, positioning itself as a smart pure electric lifestyle choice. The Dynasty series leans more towards technological leadership and extreme performance experiences, positioning itself as a forward-looking leader in the pure electric era. Separate sales: BYD's automotive sales network is divided into two, with the Dynasty Network and 'e Network' operating as parallel channels. This establishes a new sales channel. BYD will also launch: In the future, BYD will introduce models such as the S2, S3, e1, e2, and e3. These models mainly cover A00-class, A0-class, A0-class crossovers, A-class sedans, SUVs, and ride-hailing services. From the model distribution, it is clear that the focus is primarily on small new energy vehicles and compact models, aiming for high sales volume, somewhat similar to the previously divided A2 network. This further segments the market and enhances BYD's brand sales.
Having operated a BYD 4S store for five years, I find the dual-line strategy of Dynasty and Ocean networks particularly brilliant. The Dynasty series, with models like Tang and Han, carries cultural heritage in their names, attracting family users over 35 who value quality. The Ocean network uses names like Dolphin and Seal, featuring rounded designs and vibrant colors, directly targeting young adults in their 20s. The sales channels are also clearly divided: Dynasty series are sold in traditional auto malls, while Ocean network models are showcased in mall experience stores. Last year, our store saw a 40% increase in Ocean series sales, proving that young people love this approach—they even feel the Dynasty series resembles their parents' cars. BYD's strategy not only secures its core market but also taps into new segments with fresh product lines, crucially avoiding internal competition among its own models.
