Why do so many people buy BMW?
1 Answers
There are several reasons why BMW is popular among buyers: 1. High brand positioning: Positioned as a luxury sports brand, most models produced or designed by BMW focus on driving pleasure, emphasizing the driver's experience. Therefore, in comparisons with vehicles of the same class, BMW enhances the integration rigidity between the body and chassis during movement, improves cornering stability, and pays attention to the weight distribution between the front and rear. Some models even achieve a 50:50 weight distribution, commonly seen in most sports cars. 2. High material standards: Compared to vehicles in the same class, BMW uses premium materials. However, much like the German character, the luxury is not superficial but rather in the quality of materials. Most features, whether added or removed, are the result of extensive deliberation and customer feedback to avoid unnecessary gimmicks that might compromise more essential functions. This also ensures that the focus remains on the driving experience rather than selling additional features. As for the quality concerns that many people, especially owners, worry about, they are often related to assembly processes. 3. Strong driving experience: The sense of solidity while driving is partly due to the fact that German cars are designed for high-speed highways. Compared to Japanese cars, there is a significant difference in design philosophy. European cars prioritize high-speed performance, while Japanese cars emphasize agility, fuel efficiency, and practicality.
