Why do many people sell their newly purchased Hongqi H9?

[Tricia]

Many people sell their newly purchased Hongqi H9 due to uncertainties surrounding the model's resale value and reliability, which raises concerns among consumers. Hongqi H9's price advantage is limited: Compared to its peers, such as the Audi A6L and Mercedes-Benz E-Class, the starting price of the Hongqi H9 does not offer a significant advantage. Although the sales of the Hongqi H5 and Hongqi HS5 remain strong, the Hongqi H9's competitive edge is relatively weaker, making it less appealing to many consumers. Hongqi's resale value is relatively poor: While the Hongqi brand enjoys emotional support in the domestic market, brand premium is closely tied to profound cultural heritage, strong market reputation, and sufficient product strength. From these perspectives, the Hongqi H9 still lags behind classic models like BBA (BMW, Benz, Audi). Additionally, uncertainties regarding the model's resale value and reliability further contribute to consumer concerns.