Why did ZEEKR separate from Lynk & Co?
2 Answers
Possibly due to failed cooperation negotiations. The ZEEKR 001 was originally the Lynk & Co ZERO in its early stages. Here are the details: 1. ZEEKR positions itself as a trendy tech brand: 'Ze' signifies extremity, representing ultimate product performance; 'Kr' is the chemical element for Krypton, a rare gas that emits light when electrified, symbolizing technological advancement in the electric era. 'ZE' stands for ZERO, starting from scratch as both the origin and the destination of infinite possibilities; 'E' represents Electric, Evolution, and Era, signifying the evolution of the electric-driven era. 2. The pure electric vehicle brand 'ZEEKR' under Geely Holding Group has been officially established: The brand logo has been unveiled. Meanwhile, the production version of the previously announced Lynk & Co ZERO-CONCEPT will debut as ZEEKR's first model, the ZEEKR 001.
I think Geely's decision is quite wise. The spin-off of Zeekr is mainly to more precisely target the high-end electric vehicle market. As someone who frequently follows automotive trends, I've noticed that Lynk & Co initially adopted a youthful and sporty approach, with models like the Lynk & Co 03 primarily appealing to younger demographics. In contrast, Zeekr, with models like the 001, started directly with pure electric vehicles, targeting consumers who seek cutting-edge technology and luxury experiences. The separation avoids internal brand competition, allowing Geely to focus its resources more effectively and enabling each brand to grow rapidly in its respective segment. This strategy resembles that of other automakers launching sub-brands, such as Volkswagen's independent ID series. Overall, this separation provides clearer choices for consumers, helping me find the right product more quickly when buying a car, while also driving competition and innovation in the entire new energy vehicle market.
