Why did Volkswagen separate Jetta?
1 Answers
While numerous independent brands are targeting young consumers and the mid-to-low-end market, the Jetta brand can effectively compensate for the shortcomings of the previous FAW-Volkswagen Audi and Volkswagen brands. Together, these three brands form a German matrix that will contribute to FAW-Volkswagen's sales. Additional information is as follows: 1. Definition: Jetta is an automobile brand under FAW-Volkswagen Automotive Co., Ltd., a joint venture of the German Volkswagen Group in China. 2. Brand Introduction: All models under the Jetta brand adopt the same technical standards and product development capabilities as Volkswagen vehicles, offering higher cost performance with more affordable prices.