Why Did Toyota Land Cruiser Change Its Name to Land Cruiser?
2 Answers
Previously known as the Land Cruiser, the name change was also due to advertising issues. Below is an introduction to the Toyota Land Cruiser: 1. Engine: The 2019 Toyota Land Cruiser 4000 is equipped with a 4.0L V6 engine, delivering a maximum horsepower of 275 HP, maximum power of 202 KW, and peak torque of 394 NM. 2. Exterior: The front face exudes a rugged and bold image, with distinctive headlights that appear robust. 3. Interior: The comfortable interior showcases another side of the Toyota Land Cruiser 4000, featuring a simple and clean layout that is immediately appealing.
This story starts with Toyota's global strategy. When Toyota entered China in the 1990s, the direct translation of Land Cruiser as 'Land Cruiser' had a particularly stylish vibe—driving it really felt like sailing a cruiser on land. However, in 2003, Toyota implemented a global unified naming strategy, requiring 'Cruiser' to be transliterated as 'Kuluze.' In fact, the name 'Land Cruiser' had already been registered by Sichuan Toyota, so official imported vehicles couldn't use it. Changing it to 'Kuluze' actually made it sound more international. Nowadays, who among the younger generation even uses the full name? Everyone just calls it 'Lu Xun.' The rebranding actually made it more popular—just look at how the LC300 remains hot in the parallel import market. Its status as a hardcore off-roader hasn't changed a bit.