Why did the Zotye T700 stop production?
2 Answers
The reason for the discontinuation of the Zotye T700 is poor sales. Here are the specific details about the Zotye T700: 1. Powertrain: The Zotye T700 offers two power options with three engines, including a 1.8T or 2.0T, paired with a 5-speed manual or 6-speed dual-clutch transmission. The independently developed 1.8T engine delivers a maximum power of 130KW and a maximum torque of 250Nm. 2. Features: In addition to traditional features like ABS+EBD, ESC body stability system, and TCS traction control, the T700 also includes brake assist, hill start assist, tire pressure monitoring, electronic parking, electric front seat adjustment, driver status monitoring, rear air conditioning vents, keyless entry, one-button start, wireless phone charging, multifunction steering wheel, and rearview camera.
I know this car, the main reason for the discontinuation of the Zotye T700 is largely due to the brand's own issues. Zotye initially made its name by imitating luxury cars, copying designs from brands like Porsche and Land Rover, and the T700 was no exception—it looked cool but lacked originality. Over time, consumers found it uninspired or even off-putting. On top of that, the market competition was fierce. Domestic SUV brands like Great Wall Haval and Geely, with their strong technology and good service, kept launching new models to attract customers, causing Zotye's sales to plummet and the company to struggle with cash shortages. I once drove a friend's car, and the driving experience was mediocre with high fuel consumption. Once the brand's reputation was damaged, who would buy it? Eventually, the broken capital chain made production unsustainable, and discontinuation was inevitable. This lesson tells us that relying on imitation to get by is not a long-term strategy.
