Why did the Weichai U70 stop production?
1 Answers
Poor sales and strong competition from other brands have led to its marginalization in the market. Relevant details are as follows: 1. Exterior design: The Weichai U70 adopts what the company calls the "Simple & Dynamic" design philosophy. The front features a large black grille with vertical black slats inside, outlined by chrome trim, giving the vehicle a minimalist style. The grille integrates seamlessly with the LED headlights on both sides, creating a sharp and energetic look. 2. Brand meaning: The Weichai brand uses the "VGV" logo. According to the company, V stands for virtuosity, representing exquisite craftsmanship; G stands for generations, meaning "heritage and inheritance"; and the final V comes from vision, symbolizing "foresight and the future." Additionally, the company announced that Weichai Auto plans to launch nine products between 2019 and 2024, covering SUVs, pickup trucks, and VAN models.